Selling courses online is a lucrative way to generate passive income and expand your brand’s reach. However, there’s a significant challenge that many course creators face: protecting their content from piracy, unauthorized sharing, and copying. Once users gain access to your course materials, they can easily share, download, or even distribute the content freely, which can hurt your bottom line and the time and effort you’ve put into creating your courses.
In this blog, we’ll explore the problems associated with course protection solutions and what you should use instead to prevent theft and misuse of your valuable learning materials.
The Problem with Most Course Protection Solutions
Many course sellers rely on basic security measures, such as password-protecting their content, in hopes of keeping it secure. This might work to some extent but falls short when it comes to preventing users from sharing or pirating the content. Let’s take a closer look at some common issues with standard course protection:
1. Password Protection
Password-protected course portals are a common go-to solution for course sellers. While they allow only authorized users to access the content, the reality is that passwords can be shared, stolen, or even leaked. Users can simply copy and paste text, screen record videos, or distribute their login credentials to others. This basic protection isn’t enough to stop piracy, and it doesn’t address how users interact with the content.
2. Browser Vulnerabilities
Even if a course platform restricts logins to a single IP address or other security measures are implemented, browsers themselves have limited ability to stop screen grabbing tools. Users can manipulate their browser settings or use plugins to extract content from the page. This opens the door for unauthorized copying and sharing, defeating the purpose of implementing security measures in the first place.
3. PDF Protection
Many course sellers try to protect their course content by converting documents to PDF format and then applying security features such as password protection or copy restrictions. However, PDF security is often ineffective. Free tools can easily bypass password protections and Adobe’s permission system, allowing users to copy, print, or distribute your content at will.
What Should You Use Instead? DRM Protection
If you’re serious about protecting your online course content, you need a more robust solution: Digital Rights Management (DRM). DRM goes beyond basic password protection by offering comprehensive control over how users interact with your materials.
Here’s how DRM can address the problems mentioned above and provide real protection:
1. Prevent Unauthorized Access
A proper DRM solution prevents unauthorized users from opening or accessing course content. Even if someone has access to the documents, they won’t be able to engage with the material unless they are authorized.
2. Stop Screen Grabbing and Copying
With DRM, you can prevent users from screen grabbing, copying, or extracting information from your content. This means that users can view the materials but won’t be able to steal or distribute them by any means.
3. Focused and Secure Viewing
Some DRM solutions, like VeryPDF DRM Protector, even allow you to blank out the content when it’s not the active window, which discourages manual copying. This feature ensures that users can’t easily write down or take screenshots of your content while they’re distracted or multitasking.
4. Print Control
Printing is another potential vulnerability. If you allow users to print course materials, DRM gives you control over how that’s done. You can limit the number of prints, prevent printing in color, or even block users from printing to unprotected formats like PDF. You can also apply watermarks that identify the user, adding another layer of protection.
5. Device and Location Locking
In some cases, you may want to restrict course access to specific devices or locations. For example, if you’re selling training materials to a specific company, you may want to limit access to their office. DRM solutions can lock content to certain devices, ensuring that it’s only accessible to authorized users in authorized locations.
6. Expiry Dates and Tracking
An essential feature of DRM is the ability to enforce expiry dates on content. This is particularly useful for subscription-based courses or time-sensitive training programs. With DRM, you can ensure that users can only access the material for a specific period. Additionally, you can track how and when users interact with your content, giving you valuable insights into its usage.
Protecting Your Course Content with VeryPDF DRM Protector Safeguard
VeryPDF DRM Protector is a comprehensive DRM solution designed to secure online courses and training materials. Unlike basic password protection or PDF security, it uses encryption and secure licensing, with no reliance on passwords. Here’s how it works:
1. Seamless Integration and No Passwords
VeryPDF DRM Protector eliminates the need for passwords altogether. Instead, it uses encryption to secure your content. Once a user installs the Safeguard Viewer application and receives their license file, they can access any content assigned to them, but only within the confines of the DRM system. This method ensures that users can’t share decryption keys or access the content without permission.
2. Secure Viewing and Control
Content is decrypted in memory only, preventing any unauthorized extraction. DRM protects the content from being copied, screen grabbed, or shared. You can also apply dynamic watermarks to each document, identifying the user and further discouraging piracy.
3. Easy Management
For course creators, managing DRM protection is a breeze. The VeryPDF DRM Protector system allows you to group course documents into publications and automatically assign users based on their purchases. After installation, users can access the materials assigned to them without further interaction with the publisher. The system also tracks how often content is opened or printed, giving you useful analytics.
Considerations When Selling Online Courses
When selling courses online, it’s important to consider several aspects of content protection. Here’s a breakdown of things you should think about before implementing DRM:
1. Which Documents to Protect?
Not all course materials require protection. Consider protecting valuable or exclusive content while leaving supplementary information unprotected. Determine what needs to be restricted based on its significance and potential for piracy.
2. Do You Want to Allow Printing?
If you plan to allow users to print course materials, decide whether to restrict printing to low-quality, watermarked versions. While printing can be useful for some users, it also opens the door for copying and distribution.
3. Is Tracking Legal and Necessary?
Tracking user activity may be important, but it’s essential to comply with privacy laws. Make sure to inform users about what data you collect and how it will be used.
4. Expiry and Access Models
You need to decide whether your users should have lifetime access, temporary access, or both. Choose a payment model that works best for your business and your users.
5. Distribution Methods
Consider how you’ll distribute your course materials. Will you sell them digitally via your website, email, or a learning platform? Or do you plan to provide access through in-person education? For in-person education, you can use a USB stick with DRM-protected content for easier distribution.
Conclusion
To sell courses online securely, you need more than just a password-protected portal. DRM protection is the most effective way to prevent piracy, unauthorized sharing, and copying. With solutions like VeryPDF DRM Protector Safeguard, you can ensure that your course content remains protected and your revenue stream stays intact.
By using DRM, you can stop worrying about illegal sharing and focus on providing valuable, secure educational experiences for your users. Whether you’re selling eLearning courses, in-person training, or both, DRM is a must-have for safeguarding your intellectual property.